Fisker released a new photo of the PEAR EV earlier today, and it has a strikingly similar front-end as the Fisker Ocean.
Earlier today, Henrik Fisker shared a new photo of the PEAR EV. If you look at the Fisker PEAR next to the Fisker Ocean, you can see many striking similarities in the design.
The two Fisker EVs share a very similar front-end. Although we know the rear of each electric vehicle will be completely different. This comes at no surprise to us.
Each Fisker EV has identical headlights, honeycomb grill, and digital radar. Fisker has talked about its asset light strategy for over a year. We are now seeing it bear fruits from their labor.
Component sharing is the reason we see many similarities when the two electric vehicles are compared side-by-side.
Fisker’s asset-light approach affords them the ability to share platform design elements and components among Fisker EV models. The company has identified incremental opportunities to share components. They will do this among the Fisker Ocean, Fisker PEAR, and UFO. The latter is an EV to be released that shows up in the Fisker Investor Presentation. Fisker is leveraging intellectual property developed for the Ocean architecture across its entire EV lineup.
Advantages of carryover components
Fisker benefits from sharing many components between its electric vehicles. It helps lower costs and speeds up time-to-market for each of the EV in its product pipeline.
For example, the company lowered investment when using carryover components between the Fisker Ocean electric SUV and the PEAR EV. It did not need to duplicate engineering and tooling investment for carryover parts.
Also, by leveraging in-house engineering it allows Fisker to use less unique components on their second and third EV programs. The company also gets additional volume price breaks from its supply chain when it shares parts between the Fisker Ocean and PEAR.
Component sharing synergies
In addition to the identical headlights, honeycomb grill, and digital radar, Fisker component sharing is plentiful across its EV lineup. Below are some examples of component sharing synergies between the Fisker Ocean SUV and PEAR electric car.
- Central Display: Large, high-resolution, low latency central screen from Sharp
- Centralized processors: High-performance compute scales across platforms
- Fisker cloud and software: Scales easily from Ocean to PEAR
- Door handles, etc: Multiple body components can be re-used due to low Ocean BOM cost
- Test and validation: In-house Fisker capability, upfront investments scale to PEAR
Fisker’s plan is coming together right before our eyes. Now you know why both electric vehicles look so similar. Let us know what you think in the comments about this component sharing strategy.
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