You may have wondered how the Fisker logo was designed.
The Fisker logo design is iconic. As far as we know, the Fisker logo dates back to 2005. Henrik Fisker created the Fisker logo when he launched Fisker Coachbuild. That company focused on hand-building sports cars. Fisker Coachbuild later became Fisker Automotive. That company aimed at developing the plug-in hybrid Fisker Karma, and the Fisker logo was front and center. Now, the same Fisker logo plays at center stage at Fisker, Inc. You can find the logo design on the hood of the highly anticipated Fisker Ocean. At night, the Fisker logo will illuminate on the hood and rear of the Fisker Ocean.
How the Fisker logo came to be.
Sitting on a Southern California beach at sunset, Henrik sketched a circular shape and divided it into two parts. The logo features an orange upper and blue lower. These colors represent both the sunset and Pacific Ocean. Something Henrik Fisker admires to this day. It was here on the Southern California beach where Henrik asked himself, “What are the two most important ingredients of developing an iconic vehicle?” The answer: Design and engineering coming together. Two vertical bars were visible to represent the designer’s pen and engineer’s ruler.
“As the sun was going down, I sat on the beach & saw the beautiful orange sunset & blue ocean, which formed the two colors in the logo. I thought about the two most important ingredients of developing an iconic vehicle: design and engineering coming together!”
Henrik Fisker, Co-founder & CEO, Fisker INC
Breaking down the Fisker logo design.
Today, the Fisker logo uses a bold sans-serif typeface with wide letters displayed over the orange sunset and blue ocean. The designer’s pen and engineer’s ruler are silver vertical bars running through the orange sunset and blue ocean connecting to the silver edge around the logo. The color palette consists of orange, dark blue, white, black, and silver. The Hex code colors are #014982 (blue), #e66021 (orange), #ffffff (white), #000000 (black), and #d1d2d4 (silver).
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