Henrik Fisker Talks Ins and Outs of Building a Car Company

Henrik Fisker on MotorTrend Podcast The InEVitable

Henrik Fisker joins MotorTrend podcast The InEVitable to talk the ins and outs of building a car company and it’s a fascinating interview.

Today, Henrik Fisker appeared as a guest on the MotorTrend podcast The InEVitable in Season 4, Episode 1. The interview was recorded shortly after Henrik took delivery of his test vehicle and before the 2022 Concours d’Elegance in Pebble Beach.

Henrik speaks about starting Fisker Inc, development of the Fisker Ocean, worldwide plans for the Fisker Ocean, working with Magna Steyr, his love for cars, and so much more. The 1.5 hour-long interview is quite fascinating as Henrik shares the ins and outs of building a car company.

Henrik joins at the 7-minute mark. He begins talking about software development at the 26-minute mark and continues throughout the interview. There is so much good insight in this video. Take a listen and let us know what you think in the comments below.

In MotorTrend’s words…

Henrik Fisker is a design legend within the automotive world and depending on how things go with his new company goes—Fisker Inc., the third car company to bear his name—he may soon become a household name. Trained in automotive design, Henrik worked at both BMW and Aston Martin, where he created some of the most beautiful cars of the last 35 years. These days Henrik Fisker is on the cusp of launching his latest endeavor, the Fisker Ocean, a handsome electric SUV that has a solar array built right into the roof. Fisker is one of a kind in the automotive world and one of the most fascinating guests we've had thus far. Frank, honest, and willing to admit past mistakes, it’s rare to find any CEO as forthcoming, let alone one in the automotive realm.

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