The all-electric Fisker Ocean wins internationally renowned Red Dot award for its stunning looks, outstanding functionality, and user-friendliness.

Today, Fisker announced that the Fisker Ocean won the 2023 Red Dot Product Design Award for Best Electric Vehicle. The internationally renowned Red Dot award recognized the exceptional product design of Fisker’s first vehicle. The all-electric Fisker Ocean received the award for its attractive aesthetics, excellent functionality, and user-friendliness. In fact, the electric SUV underwent evaluation based on vehicle design’s responsibility, sustainability, and durability. Congratulations to Henrik Fisker and the team for winning the global design competition.
About Red Dot Design Competition
The Red Dot Design Award, one of the largest design competitions globally, aims to recognize good design. The Red Dot Label has gained worldwide recognition as a quality mark for good design. To assess the wide range of designs professionally, the Red Dot Design Award divides into three disciplines. The three disciplines of the Red Dot Design Award are Product Design, Brands & Communication Design, and Design Concept. Competitions for each discipline are held annually.
Fisker entered their flagship electric SUV into the worldwide competition. Over 50 design experts from around the world evaluated the all-electric Fisker Ocean. They compared it to other electric vehicles in four key design qualities: product function, aesthetics, ease of use, and responsibility/sustainability. The international design experts declared the Fisker Ocean the Best Electric Vehicle 2023. This is one of the most sought-after seals of quality for good design since its first award in 1955.
Henrik Fisker and the Fisker design team will accept the Red Dot Award on on June 19th, 2023. The Product Design 2023 for Electric Vehicle award will be given out at the Red Dot Gala in Essen, Germany. Furthermore, the Fisker Ocean design will be part of “Milestones in Contemporary Design.” This exhibition of Red Dot Award winners at the Red Dot Design Museum will run from June 2023 to May 2024.
In Henrik’s words…
“We are particularly proud to win knowing Red Dot judged us on ‘the quality of responsibility: is the product sustainable or durable?’ We built our company to make the world’s most emotional and sustainable vehicles. We have a once-in-a-generation opportunity to move the world toward cleaner and more sustainable mobility, and every design choice Fisker makes supports that mission.
I’ve always believed that great design can change lives because it’s an emotional experience. We’re honored our peers in the design community recognized the Fisker Ocean. With this vehicle, we strived to create a well-balanced, sculptural surface that exudes a powerful road presence. Our goal for the Fisker Ocean was for everything about it – exterior, interior, and technology features — to be simple, intuitive, and delightful.”
Henrik Fisker, Chairman & CEO, Fisker Inc.
Fisker Ocean Deliveries Imminent
One particular sentence in Fisker’s press release caught our attention: “Fisker looks forward to commencing deliveries in the beginning of May.” Fisker intends to start ramping production of the Fisker Ocean for European deliveries on Thursday, April 20th. This one liner in today’s press release means Ocean One deliveries for customers in Europe are just around the corner. We will discuss this later tonight on All-Things Fisker: Episode 24. You’re invited! Join us at 6PM Pacific Time on YouTube.
Reserve Your Fisker Ocean
Reserve your Fisker Ocean, PEAR, Alaska, or Ronin at https://fiskerinc.com/reserve using referral code DDK87H.
Premium Articles
Fiskerati Forums
Go to Fiskerati Forums to discuss the Fisker Ocean and follow various topics about this electric SUV.
Download Fiskerati App
Don't miss out on the latest Fisker updates — download the Fiskerati app today!
Contact Fiskerati
If you have any photos or tips to share, questions to ask, or if you're interested in partnering with us, please send an email to [email protected].
Stay Connected
Follow us on Twitter, Facebook, YouTube, and Google News.
Fiskerati Newsletter
Sign up for our free newsletter, This Week In Fisker, and receive updates directly in your email inbox!
Unless and until it’s produced, and on the road, it’s “fantasy” verses reality. There are lots of dreams and prototypes out there. Like competing the Ravens against a fantasy football team.
Maybe you didn’t read the last paragraph of the article??
in my experience – tho maybe not others – the Red Dot award lives somewhere between Forbes Best Places to Work and a Delta Sky Miles magazine ad for “Americas Top Plastic Surgeons”. Great news that Fiskers will be in hands of real customers so soon tho. Now that’s a distinction worth celebrating. Can’t wait to hear what you all early #’s think when you get yours!!!
Happy to share my experience when my vehicle is delivered!
Do we know anything about potential press reviews? With full production spec vehicles, I’d be expecting the major auto press to be testing and reporting.
Highly likely after all regulator approvals are complete and deliveries are underway.
It’s funny how Fisker’s stocks has been but they are making incredible advancement. Everyone who has their eyes close will wake up one day and it will be to too late to get in. I’m all onboard. Let’s launch…….