Henrik piques our interest with a mention of a new advanced AD strategy for the most affordably priced EV in the Fisker lineup.
In a new post, Henrik revealed his company is developing a new “advanced AD strategy” for the Fisker PEAR. The Fisker PEAR will be sold for less than $30k. This appears to be a way to improve margins on the most affordably priced EV in the Fisker lineup. Is it the making for freemium features supported by ads? Is a Fisker advertising platform is in the works or is AD something like Advanced, Assisted, or Autonomous Driving?
Also, Henrik mentioned something we already know about, the company’s OTA strategy. One thing is for sure, OTA stands for “Over The Air” for those that don’t know. Fisker plans to pack the Fisker Ocean full of hardware on all Fisker Ocean trims. Customers will an Ocean Sport will be able to unlock features after they purchase or lease a Fisker Ocean. You only pay for the features you need in the base model. For example, steering wheel adjustments or traffic sign/light recognition may be OTA upgrades.
He went on to say this “advanced AD strategy” will be the first in its segment. Coupling the OTA strategy with an AD strategy could help push recurring revenue for the company. Autonomous Driving is pretty cool. However, we like the idea of an actual Fisker digital advertising platform. Now that is more intriguing to us for a low priced electric vehicle. Maybe this post will give Fisker an idea. In exchange for watching ads, customers would be able to unlock premium features for a specific period of time. Kind of like, try it before you buy it.
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